The Challenge
First Rate Tutors were struggling to sell their digital products. They had no idea on how to sell their products online and were completely new to Facebook Ads and Instagram Ads. They just wanted to increase sales volume of their digital products.
Our Strategy
We used their TikTok content and used an educational approach in their ads. We structured their ads using broad audiences and also used interests groups that were in alignment with their customer avatar. The approach here was to educate and if they wanted more, we simply offered them an opportunity to gain access to even more resources. When implemented the strategy we started to see some sales volume come through and since then they have seen over a 60% increase in sales month by month.
