The Fragrance Bar
Background
Fragrance Bar creates luxury perfumes made from natural ingredients that are safe for the skin, offering an affordable yet premium product. With a strong brand story, they aimed to reach more customers and increase their sales volume.
The Challenge
Despite their high-quality products, Fragrance Bar struggled to drive enough sales. They wanted to use Facebook and Instagram Ads to attract more customers and boost their sales volume, but their current ad strategy wasn’t yielding the desired results.
Our Approach
After auditing their ad account and reviewing their sales funnel, we identified key areas for improvement:
- Complete Ad Structure Overhaul:
We rebuilt their entire ad structure from the ground up, ensuring a more efficient and optimized setup to drive results. - Audience Optimization:
We noticed they were overspending on audiences that weren’t converting. We redefined their targeting strategy and focused on the audiences that aligned with their customer profile. - Creative Optimization:
We tested and refined multiple creative angles to see which resonated most with their audience. By doubling down on high-performing creatives, we were able to significantly improve engagement and sales.
The Results:
50% increase in sales growth
With our revamped strategy, Fragrance Bar saw a steady increase in revenue month over month.
Six-figure months:
After restructuring their campaigns, they began experiencing six-figure monthly sales, with consistent performance.
Related Case Studies
JLorraine Designs
