Stenberg College

Background

Stenberg College is a reputable educational institution in Canada, specializing in preparing students for successful careers in education, healthcare, and human services. However, they faced a challenge: they needed to generate more leads at a lower cost.

The Challenge

Despite their solid reputation, Stenberg College’s Facebook Ads were underperforming. The cost per lead was high, and there was significant room for optimization. Their campaigns lacked diverse strategies to engage potential students, and the way the campaigns were set up was causing lead costs to rise.

Our Approach

After auditing their Facebook Ad account, we implemented a multi-faceted strategy to optimize performance:

Creative Optimization:
We tested different ad narratives and messaging to find the most compelling ways to connect with potential students. By tailoring creatives to speak directly to their needs, we ensured the ads resonated more effectively.
Targeting Based on Behaviour:
We explored new audience segments, targeting based on where potential students were in their life journey. This helped ensure the right people saw the right message at the right time.
Audience Research & Scaling:
Through thorough research, we identified high-converting target audiences that were more likely to engage at a lower cost. We then scaled these audiences to maximize lead generation.