Scintillia Skincare
Background
Scintillia is a luxury beauty spa in Abu Dhabi, renowned for using advanced technology to address skin issues and enhance overall skin health. They offer a wide range of services from massages to manicures, delivering exceptional results for their clients. However, Scintillia sought to expand its reach and capture more of the Abu Dhabi market, specifically aiming to increase the number of calls and bookings through Facebook and Instagram Ads.
The Challenge
When we audited Scintillia’s Facebook and Instagram Ads, we found a few key issues:
- Ineffective audience targeting: Their ads weren’t reaching the right people, which resulted in low engagement.
- Poor campaign optimization: The campaigns were not set up to effectively drive leads, causing a missed opportunity to increase bookings.
Our Approach
To help Scintillia achieve their goals, we focused on these key areas:
- Location-Based Targeting:
We targeted high-traffic locations in Abu Dhabi where their ideal customers frequently visit. This ensured that the right people saw the ads at the right time, increasing the likelihood of them calling to book a service. - Behavioural Segmentation:
We identified specific customer groups and created tailored campaigns targeting individuals based on life events and needs, such as:
– Brides-to-be preparing for their wedding.
– Parents seeking self-care and relaxation.
– People looking for skin treatments for special occasions.
This approach made the ads feel timely and relevant, increasing engagement and driving more calls. - Creating Urgency:
By aligning the messaging with the specific reasons people would book a treatment, we created a sense of urgency that motivated potential clients to act quickly.
The Results:
120% increase in calls and bookings
Our strategic targeting and optimized ads led to a significant rise in client inquiries and service bookings.
Related Case Studies
JLorraine Designs
