My Little Jubba

Background

My Little Jubba specializes in selling high-quality Thobes, Abayas, Hijabs, and other accessories, with a significant portion of their collection made to order. The company primarily serves the Muslim community but faced challenges when Facebook removed the ability to target individuals based on religion. This change made it difficult to effectively reach their audience using Facebook Ads.

The Challenge

Previously, My Little Jubba had relied on Facebook’s religious targeting options, but with these removed, they struggled to reach their core audience. Their existing Facebook Ads targeting was ineffective, particularly when they expanded to international markets.

Our Approach

To overcome these challenges, we took a creative approach to audience targeting:

Behavioural & Life Event Targeting:
Instead of traditional religious targeting, we proposed focusing on behaviour and life events that align with their target audience. This included targeting individuals based on specific milestones, such as religious holidays, weddings, or cultural events—moments when customers would be most likely to purchase their products.
Immediate Results:
Once we implemented this new targeting strategy, sales surged almost immediately, proving the effectiveness of the approach.
Scaling for Growth:
We continued to optimize and scale the campaigns, reaching even more of their target audience. As a result, My Little Jubba saw a remarkable increase in sales, even leading to the brand selling out of several items.