Kurls by Keray
Client Overview
KurlsByKeray is a hair and extensions brand based in Los Angeles, renowned for its high-quality products designed to help individuals embrace their natural beauty. With the launch of a revolutionary hair serum aimed at curing postpartum hair loss, the brand was eager to rapidly expand its reach and drive sales. However, KurlsByKeray had never ventured into the world of Facebook Ads and needed expert guidance to effectively market their new product to their target audience.
The Challenge
KurlsByKeray needed to achieve rapid sales growth for their new hair serum, which had been carefully formulated to address the growing concern of postpartum hair loss. Despite the product’s immense potential, the brand faced the challenge of introducing it to a broader audience quickly and efficiently. With no prior experience running Facebook Ads, they sought a proven strategy that could deliver exceptional results in a short period.
Our Approach
- Customer Research & Targeting: We conducted in-depth research to understand the ideal customer and created highly targeted ads aimed at those suffering from postpartum hair loss.
- Influencer Partnerships: We leveraged influencer trust to enhance credibility and increase conversions.
- Attention-Grabbing Ads: Using unique creative strategies, we interrupted users’ scrolling habits, ensuring the brand stood out and drove engagement.
- Real-Time Optimization: We communicated daily with KurlsByKeray via WhatsApp, constantly monitoring and optimizing the campaign to maintain momentum.
The Results:
1000% Increase in Sales
Within 30 days.
ROAS of 6
Meaning $6 in revenue for every $1 spent on ads.
Sustained Success
A significant surge in product sales and brand awareness
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