Kentell Accra
Client Overview
Challenges
- Underperforming Ads: Their Facebook and Instagram ads weren’t generating the expected conversions.
- Creative Fatigue: Ads lacked variation, leading to audience fatigue and poor engagement.
- Scaling Struggles: They faced difficulties scaling campaigns profitably without sacrificing ROI.
Our Approach
At Gold Star Social Media, we utilized a comprehensive approach combining creative development with Facebook and Instagram Ads strategies to drive significant growth:
- Creative Development: We overhauled Kentell’s ads, creating fresh, visually stunning creatives that showcased the craftsmanship, cultural significance, and luxury of their waist beads.
- Facebook & Instagram Ad Structuring: We implemented a targeted approach by segmenting audiences based on behaviours, website visitors, and interest-based segments, ensuring the right message reached the right people.
- Scaling with Facebook & Instagram Ads:
– We focused on scaling their ad campaigns across both platforms by gradually increasing the budget while carefully monitoring performance to ensure profitability.
– Through our system of contextual creative optimization, we tested various creatives and ad formats on Facebook and Instagram to continuously refine and enhance ad effectiveness. - Continuous Optimization: Our team ran ongoing A/B tests on both platforms, optimizing targeting, copy, and creative to improve performance at every step.
“Gold Star Social Media completely transformed our approach to Facebook and Instagram ads. In just three months, we saw a massive increase in revenue and sales efficiency. Their team not only helped us scale but did so in a way that kept our campaigns profitable. We’re thrilled with the results!” – Kentell
The Results:
137% Increase in Revenue
60% Increase in Conversion Rate
Significantly Higher Return on Ad Spend (ROAS).
Related Case Studies
JLorraine Designs
