First Rate Tutors
Background
First Rate Tutors is an educational company focused on helping students succeed in their GCSE exams. They offer classes, books, and digital resources designed to guide students through their studies and ensure exam success.
The Challenge
First Rate Tutors faced difficulty in selling their digital products online. They were new to Facebook and Instagram Ads and had no clear strategy for driving online sales. Their primary goal was simple: increase the sales volume of their digital products.
Our Approach
We developed a strategic approach to maximize their digital sales:
- Leveraging Existing Content:
We repurposed First Rate Tutors’ TikTok content and used an educational approach in their ads. This helped engage their audience by providing valuable insights while promoting their digital resources. - Targeted Audience Strategy:
We structured the campaigns using broad audience targeting, combined with interest groups that closely matched their customer profile. This helped ensure their ads reached the right people—students and parents seeking exam preparation tools. - Educate and Upsell:
Our strategy was centered around educating the audience. If viewers were interested, we offered them additional resources to deepen their knowledge, encouraging more sales.
The Results:
60% increase in sales month over month:
After implementing the new strategy, First Rate Tutors began seeing consistent growth in digital product sales.
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