David Scott
Background
David Scott is a luxury brand specializing in traditional African clothing, deeply rooted in African music and fashion subcultures. Despite its strong brand identity, the company had hit a revenue plateau, causing stagnation in overall sales growth. They needed to expand their online presence and attract new customers.
The Challenge
David Scott’s goal was clear—boost sales and grow their customer base. However, their current Facebook Ads and Google Ads strategies weren’t driving the desired results, leaving them struggling to break through their growth barrier.
Our Approach
At Gold Star Social Media, we began with a comprehensive audit of David Scott’s Facebook Ads and discovered several areas for improvement:
- Targeting Optimization: The existing targeting strategy was underperforming. We implemented our proven research system to identify high-converting audiences. This immediately increased both the quality and volume of traffic, driving more relevant visitors to the brand’s website.
- Creative Development: Through a deep dive into their Facebook Ads, we recognized that creative content was critical to driving growth. We introduced fresh, engaging creative approaches tailored to the brand’s unique identity. We then segmented audiences based on behaviour to match these new creatives, enhancing brand experience and awareness.
- Google Ads Optimization: We also audited their Google Ads account and identified significant issues in optimization and keyword usage. By restructuring their campaigns and implementing effective paid search strategies, we significantly improved their visibility and engagement, boosting trust with their audience.
The Results:
16X ROAS
For every dollar spent on ads, David Scott earned $16 in return, leading to highly profitable sales.
65% increase in revenue
Within the first 6 months: Our strategic targeting, creative optimization, and Google Ads improvements drove substantial growth.
Sustained growth
With optimized campaigns across both Facebook and Google Ads, the brand saw consistent increases in traffic and month-to-month revenue.
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