FRANKI
Client Overview
FRANKI, a Luxury Women’s Clothing Brand, came to us seeking help with scaling their Facebook Ads. Despite a great product, their current campaigns weren’t delivering the results they expected in terms of sales and return on ad spend (ROAS).
The Challenge
FRANKI faced several challenges:
- Ineffective audience targeting that didn’t reach their ideal customers.
- Low-performing ads that lacked engagement and conversions.
- Unprofitable ad spend, making it hard to justify continued investment.
Our Strategy
We implemented a strategic, data-driven approach to Facebook Ads that focused on the following:
- Audience Research: We conducted in-depth research to pinpoint high-value customer segments, ensuring ads reached the most relevant and likely-to-convert audiences.
- Repurposing Content: Instead of starting from scratch, we leveraged FRANKI’s best-performing organic posts, turning them into effective ads that already resonated with their audience.
- Creative Testing & Optimization: We ran A/B tests with different ad formats (carousels, videos, dynamic product ads) to find the most engaging combinations, ensuring maximum impact.
- Ongoing Monitoring: With real-time tracking, we continually optimized campaigns by adjusting budgets, targeting, and creatives to maximize ROAS.
The Results:
85% increase in revenue
Our targeted and optimized campaigns led to a significant boost in sales.
6x to 50x ROAS
For every dollar spent, FRANKI earned $6 to $50 in return—making their ad spend highly profitable.
Sustainable Growth:
By continuously refining our approach, we ensured long-term, scalable results.
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