The Fempreneur Agency

Client Overview

The Fempreneur Agency offers resources and tools designed to help new entrepreneurs start their businesses with ease. While their products were valuable, they struggled to consistently drive sales of their digital products.

The Challenge

The Fempreneur Agency aimed to generate more sales of their digital products with a 2X ROAS. However, despite running ads, they were only seeing sporadic sales, and in many cases, were losing money on each purchase. They needed a strategy to turn things around and make a profit on the first sale.

Our Approach

We recognized that achieving profit on the first purchase with Facebook and Instagram Ads was challenging, but possible with the right adjustments. Here’s how we tackled it:

Ad Account Audit & Targeting Optimization:
During the audit, we found that The Fempreneur Agency was targeting interests that didn’t align with their ideal customer avatar. This mismatch led to high costs, low click-through rates, and inconsistent sales. We refined their targeting to focus on interests more closely related to their audience, which immediately improved performance and helped achieve over 2X ROAS.
Improved Messaging & Offer Clarity:
Given that The Fempreneur Agency’s product was digital, we identified that potential customers needed more detailed information before making a purchase. We revised the ad copy to clearly explain the value and benefits of the product, ensuring the message resonated with the audience. This made customers feel more confident in their decision to buy.